What's the Recipe for Transformative Change on a Global Scale?

According to John Elkington, What Matters, McKinsey & Company, change starts with four different steps that have to do with individual beliefs and behavior: mindsets, behaviors, paradigms and cultures.

His lead to this fascinating piece:

Still, I have now spent 35 years helping CEOs and other leaders wake up to—and tackle—the new risks and opportunities thrown up as a series of societal pressure waves have pounded, shaped, and powered markets.

It appears from his commentary that integrating human values into the core of business purpose, strategy and behaviors works wonders when it comes to social entrepreneurship or activities that drive social change.

Read the entire thoughtful piece here.

What do you think?

Illustration credit: here.

What Is the Life Purpose of a True Social Entrepreneur?

What interests the social entrepreneur? Take a peek:

... what defines the true social entrepreneur is that he or she simply cannot come to rest in life until his or her vision has become the new pattern society wide. Scholars and artists are satisfied when they express an idea. Professionals are when they serve a client well, and managers are when their organization succeeds. None of this much interests the entrepreneur. The life purpose of the true social entrepreneur is to change the world.

Find out more in a blog post Bill Drayton (full disclosure: Drayton is Chairman and CEO of Ashoka) writes for McKinsey & Company's "What Matters" blog.

Photo credit: Artfire

Posted by: The Global Small Business Blog