Step aside BEMs (big emerging markets), and instead, let's take a look at RDEs (rapidly developing economies) -- an important growth engine for many multinationals.Is there a difference between BEMS and RDEs? In my due diligence for this post, I discovered BusinessWeek's article, "In Recession, Focus on Emerging Markets," and I'm still unclear as to which countries are identified as RDEs. Could RDEs really be BRIC countries under a new guise?
BCG (Boston Consulting Group), through its globalization arm, claims to know a thing or two about these RDEs (perhaps they will make the distinction for us):
BCG’s Global Advantage practice helps clients achieve global competitive advantage by capturing opportunities arising in and from the RDEs. We support both industry leaders from developed countries and fast-growing companies from the RDEs on a wide range of issues.Check out their ...
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And this may be of interest to you too -- a report from the BCG web site:The 2009 BCG 100 New Global Challengers
Posted from The Global Small Business Blog
