Interesting article over at The Porter Bay Group.When you click on the link, it's an immediate PDF file download: Think BIG: Competing in the Global Market
Posted by: The Global Small Business Blog
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Interesting article over at The Porter Bay Group.
An old research document (11 pages) by Michael Porter (pictured) that is still relevant to our times. Porter is generally recognized as the father of the modern strategy field. He shares where and how to compete globally.Alliances are a tempting solution to the dilemma of a firm seeking the home-base advantages of another nation without giving up its own.