Our friends and colleagues over at globalEDGE have put together a neat little online tutorial on Global Marketing.Test it out or get smart (direct link ... sound and all) here.
Showing posts with label global marketing. Show all posts
Showing posts with label global marketing. Show all posts
February 2, 2010
Online Tutorial in Global Marketing
Our friends and colleagues over at globalEDGE have put together a neat little online tutorial on Global Marketing.Test it out or get smart (direct link ... sound and all) here.
July 30, 2009
Purpose-Based Global Marketing
Jim Stengel (pictured), a former global marketing officer for Procter & Gamble who retired from his post last fall,, has started his own firm, The Jim Stengel Company, LLC. The firm focuses on “purpose-based marketing." He plans to consult, author a book and serve an advisory role to MarketShare Partners.He knows a thing or two about global marketing. Check out his site.
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